In EverQuest 2, a guild is a player-founded and player-run organization within the game. Guilds, like the people who form them, have many different modes of operation and goals. Some guilds exist purely as a social network of players who enjoy gaming together, while others work long and hard to reach end-game content and to become rich and powerful.
Guilds are given various perks by the game, depending upon their level. Some of these include discount housing and mounts for a guild's members, various prefix titles dependent upon the member's city allegiance, guild raids, the ability to purchase and display cloak heraldry, and the ability to make status purchases from city vendors.